
Green Real EstateEnvironmental issues are a growing concern among Canadians. According to a January 2007 report by the Strategic Counsel, a market research firm, Canadians ranked “environmental issues” as the number two issue facing Canada. The following information has been adopted from the British Columbia Real Estate Association. For more information, click here. What does green mean?“Green” is a popular way to describe “environmental friendliness” and often the social responsibility associated with it. In the company of “eco” and “sustainable*,” “green” is in danger of trying to say too much without proper definition and qualification. The word organic went through a similar evolution in the food industry and edged out “natural” when it became firmly rooted, thanks to certification standards. ”Green” became linked with environmentalism nearly 30 years ago through high-profile campaigns and media coverage of vanishing rainforests and holes in the ozone layer. Some of the word’s popularity can most likely be attributed to John Elkington’s 1980s book, The Green Consumer Guide, which has sold more than a million copies. Although the promise of a mass green consumer movement didn’t materialize in the late 20th century, dedicated Greens stuck with it. A flurry of unsubstantiated eco-labels and green claims by the early 1990s was met with cynicism over “green-washing” and eroded the confidence of most mainstream consumers. Looking back, the low-level understanding consumers had of the increasingly complex environmental problems may have been a factor. While a solid definition of “green” is hard to identify, from a REALTOR®’s perspective, the concepts of green homes, buildings and real estate practice will help shape what green means. What is a greener home?A greener home has a lesser impact on the environment in its construction and/or operation than its conventional cousin by featuring a combination of the following features in varying degrees:
What are the benefits of a greener home?The difference between green and conventional buildings is that green buildings offer healthier and more comfortable interior spaces, and include measures to reduce a building’s ecological footprint. Energy, water and resource efficiency – This reduces pressure on scarce energy resources and decreases the greenhouse gas emissions implicated in climate change. Efficiency also applies to waste reduction and recycling that alleviates pollution and eases pressure on landfill sites. Greater efficiencies also lead to cost savings.
Health – A healthy house benefits its occupants and the environment. It responds to evolving household needs using a simple, sensible approach to construction, renovation and day-to-day operations.
Environmentally friendly design – By incorporating green into the design process, construction and retrofits can dramatically reduce their construction and operating environmental impact.
Livable communities – Greener buildings can contribute to greener communities by having lower water demands and producing less wastewater than conventional buildings, thus reducing demand on municipal services. See the greener community page for more benefits and information. Cost and value – According to the McGraw-Hill Construction 2006 Green Building SmartMarket Report, homeowners believe green building will show decreases in operating costs between 8 and 9% across the industry and result in average increases in building values of around 7.5%, with an expected 6.6% improvement in return on investment. More information on costs is available in The Costs and Financial Benefits of Green Buildings, presented to the California Sustainable Building Task Force in October 2003. More information on value is available from the Royal Institution of Chartered Surveyors in an article entitled “Green Value - green buildings good for business.” The Canadian Green Building Council offers a report that outlines the benefits of green buildings in Canada. This Business Case for Green Buildings also addresses the challenges and barriers facing the green building industry, and provides information on the growth of that industry in Canada.
|